:root {
  --bg: #faf9f7;
  --bg-dark: #111827;
  --fg: #111827;
  --fg-muted: #6b7280;
  --fg-light: #9ca3af;
  --accent: #e8954a;
  --accent-dim: rgba(232, 149, 74, 0.15);
  --border: #e5e4e0;
  --card-bg: #ffffff;
  --green: #22c55e;
  --red: #ef4444;
  --font-display: 'Syne', system-ui, sans-serif;
  --font-body: 'Figtree', system-ui, sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html {
  scroll-behavior: smooth;
  font-size: 16px;
}

body {
  font-family: var(--font-body);
  background: var(--bg);
  color: var(--fg);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* HERO */
.hero {
  background: var(--bg-dark);
  color: #fff;
  padding: 80px 40px 100px;
}

.hero-grid {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}

.eyebrow {
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 20px;
  font-family: var(--font-body);
}

.hero-text h1 {
  font-family: var(--font-display);
  font-size: clamp(2.2rem, 4vw, 3.2rem);
  font-weight: 800;
  line-height: 1.1;
  letter-spacing: -0.02em;
  margin-bottom: 20px;
  color: #fff;
}

.lede {
  font-size: 1.05rem;
  color: #9ca3af;
  line-height: 1.7;
  margin-bottom: 36px;
  max-width: 420px;
}

.hero-proof {
  display: flex;
  align-items: center;
  gap: 24px;
}

.proof-stat {
  display: flex;
  flex-direction: column;
  gap: 4px;
}

.proof-number {
  font-family: var(--font-display);
  font-size: 1.5rem;
  font-weight: 700;
  color: #fff;
}

.proof-label {
  font-size: 0.75rem;
  color: var(--fg-light);
  text-transform: uppercase;
  letter-spacing: 0.05em;
}

.proof-divider {
  width: 1px;
  height: 36px;
  background: #374151;
}

/* Dashboard Frame */
.dashboard-frame {
  background: #1a2332;
  border-radius: 12px;
  overflow: hidden;
  border: 1px solid #2a3547;
  box-shadow: 0 32px 64px rgba(0,0,0,0.4), 0 0 0 1px rgba(232,149,74,0.1);
}

.dashboard-header {
  background: #141c2b;
  padding: 10px 16px;
  display: flex;
  align-items: center;
  gap: 8px;
  border-bottom: 1px solid #2a3547;
}

.dash-dot {
  width: 10px;
  height: 10px;
  border-radius: 50%;
}
.dash-dot.red { background: #ef4444; }
.dash-dot.yellow { background: #eab308; }
.dash-dot.green { background: #22c55e; }

.dash-title {
  font-size: 0.7rem;
  color: #6b7280;
  margin-left: 8px;
  font-family: var(--font-body);
}

.dashboard-body {
  padding: 20px;
  display: flex;
  flex-direction: column;
  gap: 16px;
}

.kpi-row {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 10px;
}

.kpi-card {
  background: #1e2a3a;
  border-radius: 8px;
  padding: 12px;
  border: 1px solid #2a3547;
}

.kpi-label {
  font-size: 0.62rem;
  color: #6b7280;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  margin-bottom: 4px;
}

.kpi-value {
  font-family: var(--font-display);
  font-size: 1.1rem;
  font-weight: 700;
  color: #fff;
  margin-bottom: 2px;
}

.kpi-delta {
  font-size: 0.62rem;
}
.kpi-delta.up { color: var(--green); }
.kpi-delta.down { color: var(--green); }

.charts-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
}

.chart-block {
  background: #1e2a3a;
  border-radius: 8px;
  padding: 12px;
  border: 1px solid #2a3547;
}

.chart-title {
  font-size: 0.62rem;
  color: #6b7280;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  margin-bottom: 8px;
}

.line-chart {
  width: 100%;
  height: 60px;
  display: block;
}

.bar-chart { display: flex; flex-direction: column; gap: 7px; }
.bar-row {
  display: grid;
  grid-template-columns: 42px 1fr 56px;
  align-items: center;
  gap: 8px;
}
.bar-label { font-size: 0.62rem; color: #6b7280; }
.bar-track { background: #2a3547; border-radius: 3px; height: 6px; overflow: hidden; }
.bar-fill { height: 100%; border-radius: 3px; }
.bar-fill.food { width: 100%; background: var(--accent); }
.bar-fill.drinks { width: 39%; background: #60a5fa; }
.bar-fill.events { width: 27%; background: #a78bfa; }
.bar-val { font-size: 0.62rem; color: #9ca3af; text-align: right; }

.segment-row {
  background: #1e2a3a;
  border-radius: 8px;
  padding: 12px;
  border: 1px solid #2a3547;
}
.segment-title {
  font-size: 0.62rem;
  color: #6b7280;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  margin-bottom: 10px;
}
.segment-list { display: flex; flex-direction: column; gap: 7px; }
.seg { display: flex; align-items: center; gap: 10px; }
.seg-bar { height: 6px; background: var(--accent); border-radius: 3px; min-width: 3px; opacity: 0.7; }
.seg-name { font-size: 0.7rem; color: #9ca3af; }

/* SHARED */
.section-label {
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 16px;
  font-family: var(--font-body);
}

h2 {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3vw, 2.6rem);
  font-weight: 700;
  line-height: 1.15;
  letter-spacing: -0.02em;
  color: var(--fg);
  margin-bottom: 20px;
}

/* PROBLEM */
.problem { padding: 100px 40px; background: var(--bg); }
.problem-inner { max-width: 1100px; margin: 0 auto; }
.problem-body {
  font-size: 1.05rem;
  color: var(--fg-muted);
  max-width: 540px;
  margin-bottom: 56px;
  line-height: 1.7;
}
.problem-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
  margin-bottom: 56px;
}
.problem-card {
  background: var(--card-bg);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 28px;
}
.problem-icon {
  width: 44px;
  height: 44px;
  background: var(--accent-dim);
  border-radius: 10px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--accent);
  margin-bottom: 16px;
}
.problem-card h3 {
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: 700;
  margin-bottom: 8px;
}
.problem-card p { font-size: 0.9rem; color: var(--fg-muted); line-height: 1.6; }
.problem-quote {
  background: var(--bg-dark);
  border-radius: 12px;
  padding: 32px 36px;
}
.problem-quote blockquote {
  font-size: 1.1rem;
  color: #e5e4e0;
  line-height: 1.6;
  font-style: italic;
  margin-bottom: 12px;
}
.problem-quote cite { font-size: 0.82rem; color: #6b7280; font-style: normal; }

/* SERVICES */
.services { padding: 100px 40px; background: #f0efe9; }
.services-inner { max-width: 1100px; margin: 0 auto; }
.services-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.service-card {
  background: var(--card-bg);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 28px;
  transition: box-shadow 0.2s;
}
.service-card:hover {
  box-shadow: 0 8px 32px rgba(0,0,0,0.08);
}
.service-icon {
  width: 52px;
  height: 52px;
  background: var(--accent-dim);
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 16px;
}
.service-card h3 {
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: 700;
  margin-bottom: 10px;
}
.service-card > p { font-size: 0.88rem; color: var(--fg-muted); line-height: 1.6; margin-bottom: 16px; }
.service-features { list-style: none; display: flex; flex-direction: column; gap: 6px; }
.service-features li {
  font-size: 0.8rem;
  color: var(--fg-muted);
  padding-left: 16px;
  position: relative;
}
.service-features li::before {
  content: '→';
  position: absolute;
  left: 0;
  color: var(--accent);
  font-size: 0.75rem;
}

/* MODEL / PRICING */
.model { padding: 100px 40px; background: var(--bg-dark); color: #fff; }
.model-inner { max-width: 900px; margin: 0 auto; }
.model h2 { color: #fff; }
.pricing-block {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  margin-bottom: 48px;
}
.price-card {
  background: #1a2332;
  border: 1px solid #2a3547;
  border-radius: 16px;
  padding: 36px;
}
.price-card.primary { border-color: var(--accent); box-shadow: 0 0 0 1px var(--accent-dim); }
.price-tag {
  display: flex;
  align-items: baseline;
  gap: 8px;
  margin-bottom: 12px;
}
.price-amount {
  font-family: var(--font-display);
  font-size: 3rem;
  font-weight: 800;
  color: #fff;
}
.price-period { font-size: 0.9rem; color: #9ca3af; }
.price-desc { font-size: 0.88rem; color: #9ca3af; margin-bottom: 24px; line-height: 1.6; }
.price-includes { list-style: none; display: flex; flex-direction: column; gap: 10px; }
.price-includes li {
  font-size: 0.85rem;
  color: #d1d5db;
  padding-left: 20px;
  position: relative;
  line-height: 1.5;
}
.price-includes li::before {
  content: '✓';
  position: absolute;
  left: 0;
  color: var(--accent);
  font-size: 0.8rem;
}

.model-math { background: #141c2b; border-radius: 12px; padding: 28px 32px; }
.math-row {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 10px;
}
.math-calc { font-size: 0.85rem; color: #9ca3af; }
.math-eq { font-size: 0.85rem; color: #6b7280; }
.math-result {
  font-family: var(--font-display);
  font-size: 1.3rem;
  font-weight: 700;
  color: var(--accent);
}
.math-note {
  font-size: 0.8rem;
  color: #6b7280;
  margin-top: 16px;
  padding-top: 16px;
  border-top: 1px solid #2a3547;
}

/* PROCESS */
.process { padding: 100px 40px; background: var(--bg); }
.process-inner { max-width: 1100px; margin: 0 auto; }
.steps {
  display: flex;
  align-items: flex-start;
  gap: 0;
  margin-bottom: 40px;
  overflow-x: auto;
  padding-bottom: 8px;
}
.step {
  flex: 0 0 200px;
  padding: 24px;
  background: var(--card-bg);
  border: 1px solid var(--border);
  border-radius: 12px;
}
.step-number {
  font-family: var(--font-display);
  font-size: 2rem;
  font-weight: 800;
  color: var(--accent);
  margin-bottom: 12px;
  line-height: 1;
}
.step-content h3 {
  font-family: var(--font-display);
  font-size: 0.95rem;
  font-weight: 700;
  margin-bottom: 8px;
}
.step-content p { font-size: 0.82rem; color: var(--fg-muted); line-height: 1.6; }
.step-connector {
  display: flex;
  align-items: center;
  padding: 0 4px;
  flex-shrink: 0;
  margin-top: 28px;
}
.process-note {
  font-size: 0.82rem;
  color: var(--fg-muted);
  padding: 16px 20px;
  background: var(--accent-dim);
  border-radius: 8px;
  border-left: 3px solid var(--accent);
}

/* CLOSE */
.close { padding: 100px 40px; background: var(--bg-dark); color: #fff; }
.close-inner { max-width: 900px; margin: 0 auto; text-align: center; }
.close h2 {
  color: #fff;
  margin-bottom: 20px;
}
.close p {
  font-size: 1.05rem;
  color: #9ca3af;
  max-width: 480px;
  margin: 0 auto 48px;
  line-height: 1.7;
}
.close-details {
  display: flex;
  justify-content: center;
  gap: 48px;
  margin-bottom: 36px;
  padding: 28px 0;
  border-top: 1px solid #2a3547;
  border-bottom: 1px solid #2a3547;
}
.close-item { display: flex; flex-direction: column; gap: 6px; }
.close-label { font-size: 0.72rem; color: #6b7280; text-transform: uppercase; letter-spacing: 0.1em; }
.close-val { font-family: var(--font-display); font-size: 1.2rem; font-weight: 700; color: #fff; }
.close-target { font-size: 0.82rem; color: #6b7280; max-width: 500px; margin: 0 auto; line-height: 1.6; }

/* FOOTER */
footer { background: #0d1117; color: #6b7280; padding: 64px 40px 32px; }
.footer-inner { max-width: 1100px; margin: 0 auto; }
.footer-brand { margin-bottom: 48px; }
.footer-logo {
  font-family: var(--font-display);
  font-size: 1.3rem;
  font-weight: 800;
  color: #fff;
  margin-bottom: 12px;
}
.footer-brand p { font-size: 0.82rem; color: #6b7280; line-height: 1.6; max-width: 300px; }
.footer-links {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 40px;
  margin-bottom: 48px;
}
.footer-col h4 {
  font-family: var(--font-display);
  font-size: 0.8rem;
  font-weight: 700;
  color: #d1d5db;
  margin-bottom: 16px;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.footer-col ul { list-style: none; display: flex; flex-direction: column; gap: 8px; }
.footer-col li { font-size: 0.82rem; color: #6b7280; }
.footer-bottom { padding-top: 24px; border-top: 1px solid #1f2937; }
.footer-bottom p { font-size: 0.75rem; color: #4b5563; }

/* SAMPLE REPORT CTA */
.hero-sample-cta {
  margin-top: 20px;
}
.sample-report-link {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  color: var(--accent);
  font-size: 0.875rem;
  font-weight: 600;
  text-decoration: none;
  border: 1px solid rgba(232, 149, 74, 0.35);
  border-radius: 8px;
  padding: 10px 18px;
  transition: background 0.15s, border-color 0.15s;
}
.sample-report-link:hover {
  background: rgba(232, 149, 74, 0.08);
  border-color: rgba(232, 149, 74, 0.6);
}
.sample-icon { font-size: 1rem; }
.sample-arrow { opacity: 0.7; transition: transform 0.15s; }
.sample-report-link:hover .sample-arrow { transform: translateX(3px); opacity: 1; }

/* RESPONSIVE */
@media (max-width: 768px) {
  .hero { padding: 60px 24px 80px; }
  .hero-grid { grid-template-columns: 1fr; gap: 40px; }
  .kpi-row { grid-template-columns: repeat(2, 1fr); }
  .charts-row { grid-template-columns: 1fr; }
  .problem-grid { grid-template-columns: 1fr; }
  .services-grid { grid-template-columns: 1fr; }
  .pricing-block { grid-template-columns: 1fr; }
  .close-details { flex-direction: column; gap: 20px; align-items: center; }
  .steps { flex-direction: column; gap: 12px; }
  .step-connector { display: none; }
  .step { flex: auto; }
}

@media (max-width: 480px) {
  .hero-proof { flex-direction: column; align-items: flex-start; gap: 12px; }
  .proof-divider { display: none; }
  h2 { font-size: 1.6rem; }
}

/* ── HERO CTA ROW ─────────────────────────────────────── */
.hero-cta-row {
  display: flex;
  align-items: center;
  gap: 16px;
  flex-wrap: wrap;
}

.btn-primary-hero {
  background: var(--accent);
  color: #fff;
  border: none;
  border-radius: 8px;
  padding: 14px 28px;
  font-family: var(--font-display);
  font-size: 0.95rem;
  font-weight: 700;
  cursor: pointer;
  transition: background 0.15s, transform 0.1s;
  text-decoration: none;
  display: inline-block;
}
.btn-primary-hero:hover {
  background: #d4822f;
  transform: translateY(-1px);
}
.btn-primary-hero:active {
  transform: translateY(0);
}

/* ── LEAD MODAL ───────────────────────────────────────── */
.lead-modal {
  position: fixed;
  inset: 0;
  z-index: 9999;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 20px;
}

.lead-modal-backdrop {
  position: absolute;
  inset: 0;
  background: rgba(0, 0, 0, 0.6);
  backdrop-filter: blur(4px);
}

.lead-modal-box {
  position: relative;
  background: #fff;
  border-radius: 16px;
  padding: 48px;
  width: 100%;
  max-width: 580px;
  max-height: 90vh;
  overflow-y: auto;
  box-shadow: 0 32px 80px rgba(0, 0, 0, 0.25);
}

.lead-modal-close {
  position: absolute;
  top: 20px;
  right: 20px;
  background: none;
  border: none;
  font-size: 1.2rem;
  color: var(--fg-muted);
  cursor: pointer;
  width: 36px;
  height: 36px;
  display: flex;
  align-items: center;
  justify-content: center;
  border-radius: 50%;
  transition: background 0.15s;
}
.lead-modal-close:hover { background: var(--border); }

.lead-modal-header { margin-bottom: 32px; }
.lead-modal-header h2 { margin-bottom: 8px; }
.lead-modal-subtitle {
  font-size: 0.9rem;
  color: var(--fg-muted);
  line-height: 1.6;
  margin: 0;
}

.lead-form { display: flex; flex-direction: column; gap: 16px; }

.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.form-group { display: flex; flex-direction: column; gap: 6px; }
.form-group.full { grid-column: 1 / -1; }

.form-group label {
  font-size: 0.8rem;
  font-weight: 600;
  color: var(--fg);
  letter-spacing: 0.03em;
}

.label-hint {
  font-weight: 400;
  color: var(--fg-muted);
  margin-left: 6px;
}

.form-group input,
.form-group select,
.form-group textarea {
  border: 1px solid var(--border);
  border-radius: 8px;
  padding: 11px 14px;
  font-size: 0.9rem;
  font-family: var(--font-body);
  color: var(--fg);
  background: var(--bg);
  transition: border-color 0.15s, box-shadow 0.15s;
  outline: none;
  width: 100%;
}

.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus {
  border-color: var(--accent);
  box-shadow: 0 0 0 3px var(--accent-dim);
}

.form-group textarea { resize: vertical; min-height: 80px; }

.btn-submit {
  background: var(--accent);
  color: #fff;
  border: none;
  border-radius: 8px;
  padding: 14px 24px;
  font-family: var(--font-display);
  font-size: 1rem;
  font-weight: 700;
  cursor: pointer;
  width: 100%;
  transition: background 0.15s;
}
.btn-submit:hover { background: #d4822f; }
.btn-submit:disabled { background: var(--fg-light); cursor: not-allowed; }

.form-note {
  text-align: center;
  font-size: 0.75rem;
  color: var(--fg-light);
  margin: 0;
}

.lead-success {
  text-align: center;
  padding: 24px 0;
}
.success-icon {
  width: 56px;
  height: 56px;
  background: #dcfce7;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 20px;
  font-size: 1.5rem;
  color: var(--green);
}
.lead-success h3 { font-family: var(--font-display); font-size: 1.3rem; margin-bottom: 12px; }
.lead-success p { font-size: 0.9rem; color: var(--fg-muted); margin-bottom: 8px; }
.success-note a { color: var(--accent); text-decoration: none; font-weight: 600; }

.lead-error {
  background: #fef2f2;
  border: 1px solid #fecaca;
  border-radius: 8px;
  padding: 14px 16px;
  font-size: 0.85rem;
  color: #991b1b;
  margin-top: 8px;
}

/* ── TRUST STRIP ──────────────────────────────────────── */
.trust-strip {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 12px;
  margin-bottom: 36px;
  flex-wrap: wrap;
}
.trust-strip span {
  font-size: 0.82rem;
  color: #9ca3af;
  font-weight: 500;
}
.trust-sep { color: #4b5563; }

/* ── CLOSE CTA GROUP ──────────────────────────────────── */
.close-cta-group {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  margin-bottom: 36px;
  flex-wrap: wrap;
}

.btn-primary-close {
  background: var(--accent);
  color: #fff;
  border: none;
  border-radius: 8px;
  padding: 14px 28px;
  font-family: var(--font-display);
  font-size: 0.95rem;
  font-weight: 700;
  cursor: pointer;
  transition: background 0.15s, transform 0.1s;
  text-decoration: none;
  display: inline-block;
}
.btn-primary-close:hover { background: #d4822f; transform: translateY(-1px); }

.btn-secondary-close {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  color: #9ca3af;
  font-size: 0.9rem;
  font-weight: 600;
  text-decoration: none;
  border: 1px solid rgba(255,255,255,0.15);
  border-radius: 8px;
  padding: 13px 20px;
  transition: border-color 0.15s, color 0.15s;
}
.btn-secondary-close:hover { border-color: rgba(255,255,255,0.4); color: #d1d5db; }

/* ── RESPONSIVE ────────────────────────────────────────── */
@media (max-width: 640px) {
  .lead-modal-box { padding: 32px 24px; }
  .form-row { grid-template-columns: 1fr; }
  .close-cta-group { flex-direction: column; align-items: stretch; }
  .btn-primary-close, .btn-secondary-close { text-align: center; justify-content: center; }
}